Loris Gendreau

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CLIENT : CARON

CAMPAIGN
CREATIVE DIRECTION

Dive into the timeless world of POUR UN HOMME where CARON reinvents the definition of masculinity. A masterpiece of absolute modernity, an olfactory revolution that continues to transcend time.

The iconic POUR UN HOMME de Caron, the very first perfume for men created in 1934, continues to make its mark 90 years later. Honored to redefine its creative direction, we’ve blurred gender lines, ensuring POUR UN HOMME suits both the modern man and woman.

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